You have decided to participate in exhibition for better business. You have also registered yourself as a participant, booked the stall and waiting anxiously to the big event.
It is enough?
No. not at all...
You have to prepare your self with good marketing and promotional materials to communicate and impress your target audience. Plan in advance about the kind of people you want to impress, how your stall is going to look, what messages will be displayed on the posters, what materials will be given as take aways, how do we do the followup etc.
Make the best out of the event with advance planning or else you can see the event just passing by without given you any mileage at all.
A good show can create a good image and brand value for your products, where as an ordinary show can devalue your products and your company.
Prepare your self to present yourself better than the rest...
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